Spinneybeck Re-branding + Graphic Standards

A leather division of Knoll, Spinneybeck required a complete rebranding, including a redesigned website and updated logo. In spearheading this project, I designed a new logo that establishes a fresh identity for the company while honoring its five-decade legacy. The responsive website includes new content about leather, a more robust Color Book, additional product information and imagery, and a portfolio showcasing Spinneybeck’s diverse project work. I designed all sampling and collateral materials with the intention of highlighting the high quality and extensive color range of Spinneybeck’s full grain leathers and the company’s innovation in its expanding collection of architectural products and custom capabilities. (2014–15)